KipOff

Increasing Conversions for a SaaS Startup

CRM

Client
Early-Stage SaaS Company
Industry
SaaS
Country
USA FlagUSA
Team Size
Early-Stage

About Project

  • Website Design
  • Backend
  • Frontend
  • Web Development
  • MVP
Duration: 10 months
Many early-stage SaaS companies typically face the same issues, like strong technology, but limited visibility. Industry averages show that startups spend around 8% of Annual Recurring Revenue (ARR) on marketing. As well as 95% of it in other departments. Yet they frequently struggle with limited awareness in key verticals, high trial-to-paid drop-offs, and expensive customer acquisition. Our client, a SaaS startup that asked to stay anonymous, faced exactly these issues. They approached KipOff to help with improving trial-to-paid conversions, reducing CAC (Customer Acquisition Costs), and increasing brand awareness across finance and logistics.
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Project overview

Challenge

The main challenges that our client faced were: Low awareness among target industries, like logistics and financial operations, Many users dropped off between the free trial and the paid subscription. Only 18% of users converted, Inefficient ad spend resulted in a high customer acquisition cost. Rising digital marketing is driving strong growth in demand for the SaaS market. However, with this growing market and not enough resources, the startup needed a strategy that would drive measurable results.

Our Approach

So, KipOff implemented a targeted SaaS growth strategy focused on buyer-driven campaigns, onboarding, and data-backed funnel optimization.

STEP ONEicon

Account-Based LinkedIn Campaigns

We launched account-based LinkedIn campaigns with thought leadership content. Like webinars featuring industry experts, downloadable workflow automation guides, and a series of SEO-optimized blogs on key operational challenges. It increased lead quality and reduced wasted ad impressions.

STEP TWOicon

Simple Sign-Up Process

At the same time, we simplified the trial sign-up process. Reduced form fields from 6 to 3, added social login options, and made the onboarding easier with clear activation checklists. It resulted in higher first-week engagement.

STEP THREEicon

Referral Programs and Monitored Funnel Performance

We also introduced referral programs to activate existing users to bring their peers into the platform. We monitored funnel performance and repeated monthly. This included optimizing CAC and conversion. Using GA4 and HubSpot dashboards, we tracked every stage from ad click to subscription, optimizing underperforming segments each month.

Key Results

73% more
qualified leads

Qualified leads increased by 73%. Within just 90 days, they went up from 110 to 190. And website traffic also increased by +28%.

50% jump in
conversions

Trial-to-paid conversion rates jumped by +50%, reaching from 18% top-tier SaaS performance to around 27%.

Expanded from 2
to 5 verticals

The startup expanded from 2 to 5 verticals – legal, finance, logistics, HR, and SaaS tools.

24% lower
CAC

Customer acquisition costs decreased by 24%. They were $340 before and became $260.

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