E-Commerce
USA
As their eCommerce is still growing, the client faced three specific obstacles: Limited brand awareness within their target market and online visibility, No online ordering option, which restricted sales opportunities. They could do sales only through social media messaging, Higher customer acquisition costs (CAC), impacting profitability. It was averaging $90 per purchase, which made it unprofitable. To address these issues, the client wanted to come up with a strategy to grow conversions, reduce CAC, and expand their market presence.
KipOff implemented a data-driven strategy that included the client's needs:
We designed a mobile-first online ordering system. Optimized the website navigation, checkout, and integrated analytics. We did it with heatmap-driven insights and A/B testing. This way, the checkout steps and load time were reduced by 28%.
Our team personalized Facebook and Instagram campaigns targeted at users who visited the website but hadn't placed an order. It drove them back to complete purchases. CTR increased from 1.9% to 3.2% over three months.
We launched segmented email campaigns through Klaviyo, which helped in targeting new visitors, one-time buyers, and loyal customers. This encouraged repeat purchases, while automated post-purchase follow-ups improved engagement.
The combination of CRO, smart retargeting, and lifecycle marketing drove 109% more revenue within those 12 months across all channels. The monthly revenue became $88K from the previous $42K.
Loyalty program and segmented email campaigns encouraged existing customers to return. Repeat purchases increased by 42%. From 19% it increased to 27%.
Mobile-first UI improvements and simplified checkout helped users complete purchases more easily on phones. The checkout conversions increase by 56% (from 1.6% to 2.5%).
Personalized retargeting and email sequences recovered potential lost sales. Customer engagement rose to 25% from 18%.
We helped a mid-sized hospice and hospital network increase efficiency and patient trust by building a custom medical management app that drove more bookings and reduced no-shows.
Through account-based LinkedIn advertising and a simpler sign-up process on the website, we helped a SaaS startup get 73% more leads and 50% more trial-to-paid conversions.